An Opportunity in 4 Steps

1) Acquire the URL fly.fishing

2) Rebrand thedock.fishing accordingly

3) Execute a 12 month community building plan to become the digital destination for the next generation of fly anglers - specifically 16 to 32 year-olds with a focus on outreach to underserved communities in fly fishing

4) Explore various revenue opportunities:

  • Subscription Models

  • On-demand Content

  • Brand Marketing Campaigns

  • Affinity / Co-op Models

  • E-commerce Models

SIMPLE RATIONAL: The fly.fishing URL allows for an organic – and iterative – approach to finding viable revenue streams. Thus the formula:

no brainer URL + robust technology + community focused content =

low risk engagement + obvious revenue opportunities

An engaged community will tell you what they want to pay for.