An Opportunity in 4 Steps
1) Acquire the URL fly.fishing
3) Execute a 12 month community building plan to become the digital destination for the next generation of fly anglers - specifically 16 to 32 year-olds with a focus on outreach to underserved communities in fly fishing
4) Explore various revenue opportunities:
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Subscription Models
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On-demand Content
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Brand Marketing Campaigns
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Affinity / Co-op Models
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E-commerce Models
SIMPLE RATIONAL: The fly.fishing URL allows for an organic – and iterative – approach to finding viable revenue streams. Thus the formula:
no brainer URL + robust technology + community focused content =
low risk engagement + obvious revenue opportunities
An engaged community will tell you what they want to pay for.
