IF YOU ARE A BRAND LOOKING FOR AN AUTHENTIC CONNECTION TO THE US RECREATIONAL FISHING COMMUNITY, YOU SHOULD BE PLANNING WITH WHY KNOT
HERE IS A QUICK LOOK AT SOME PROGRAMS WE ARE WORKING ON FOR THIS YEAR
EVENTS, TOURNIES, DEMOS
Why Knot started as just two young guys stoked on fishing and wanting to share that stoke.
Since 2014, Why Knot's organic growth has been grassroots meetups, tournaments, demos, and trips.
This is where the enthusiasm and audacity originated to offer engagement opportunities to our brand partners.
For 2019, we plan to produce or participate in 6 WKWs,
3 F3Ts, 6 tournies, and 3 demos | +75K social impressions
Do you and your field marketing teams cringe at the idea of calling traditional event staffing agencies?
The recreational fishing community demands integrity and authenticity that traditional agencies can't match.
Some of the industry's biggest brands rely on Why Knot to deliver authentic brand support at major US events.
We tap the Why Knot community to match authentic talent with brand strategy | +10K social impressions
Why Knot Wednesdays (WKW) are Why Knot’s signature event series – simple, casual meetups open to everyone.
Good times, new friendships, access to product, industry information, amazing giveaways and raffles!
A proven formula for intimate customer engagements for national brands, local brands, and cause groups alike.
3 to 6 consecutive monthly Wednesdays per series per market | +300K social impressions per series per market
Why Knot has teamed up with the F3T to produce a series of screenings across untapped eastern markets.
Why Knot has a proven sports-bar model that keeps the attendees highly engaged with content and sponsors.
The highly social atmosphere is a perfect opportunity for brand reps to create lasting consumer engagements.
8 to 12 screenings criss-crossing eastern states
| +500K social impressions
Why Knot, BadFish, and Bair's Lodge are teaming up to help the American Museum of Fly Fishing.
4-day trip to Bair's includes the Vintage Fly Challenge - largest bonefish caught on Bill Smith's original wins.
We will recreate the stoke and challenge of trying an element of fishing for the first time - flies for bonefish.
20 to 30 min video feature and numerous media assets
| +2M social impressions
Summer Thursdays is a 10 week mobile roadshow series of over-the-top, all-things-fishing parties!
From mid-April through June, Summer Thursdays will produce Thursday night parties from Miami to Boston.
The tour will activate brand promotions and incentives at major retailers between party stops along the route.
10 Summer Thursday parties, 30 to 40 retailer activations
| +10M social impressions
LET'S TALK ABOUT AUTHENTIC BRAND ENGAGEMENT OPPORTUNITIES
WE CAN CREATE FOR YOUR COMPANY IN 2019
Brand & Marketing
| SHARE THE STOKE AT EVERY OPPORTUNITY
| ALWAYS REACH OUT TO BE INCLUSIVE
| PROTECT THE PLANET
| BE HUMBLE
A NOTE ON ALCOHOL
WHY KNOT FISHING IS ALL ABOUT CREATING A DAMN GOOD TIME. OFTEN THAT INCLUDES ALCOHOL. LET US BE THE FIRST TO SAY -
A GOOD TIME DOES NOT DEPEND ON DRINKING.
WE KNOW THAT MANY OF US IN THIS ANGLING WORLD STRUGGLE WITH CHALLENGES AROUND DRINKING OR ARE ON A PATH TO RECOVERY. WE’VE GOT YOUR BACK. IF YOU EVER FEEL ANY HESITATION TO ATTEND OUR EVENTS, LET US KNOW. WE’LL MAKE ANY REASONABLE ACCOMMODATION TO BE SURE OUR EVENTS ARE WELCOMING TO EVERYONE.