WHY KNOT FISHING IS AN EVENTS MARKETING COMPANY.

We produce, co-produce,

promote, and co-promote

fishing related events.

About Us

Why Knot Fishing was started a few years ago between Joe Gugino and Matt Zimmermann - just a couple of young guys stoked on fishing and looking for a way to share that vibe.

Since then, Why Knot has grown steadily as a community through hosting events, industry networking, and goodwill outreach.

Why Knot's reason for being has always been to elevate and share all of the 'good stuff' we find in the fishing world.

Brands we work with include:

For brand marketers looking for authentic engagements with the fishing world -something traditional experiential agencies cannot offer- Why Knot provides high value event strategy, staffing, and activation with trackable ROI.

FOUNDING PRINCIPLES

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| SHARE THE STOKE AT EVERY OPPORTUNITY

| ALWAYS REACH OUT TO BE INCLUSIVE

| PROTECT THE PLANET

| BE HUMBLE

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A NOTE ON ALCOHOL

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WHY KNOT FISHING IS ALL ABOUT CREATING A DAMN GOOD TIME. OFTEN THAT INCLUDES ALCOHOL. LET US BE THE FIRST TO SAY - 

A GOOD TIME DOES NOT DEPEND ON DRINKING.

WE KNOW THAT MANY OF US IN THIS ANGLING WORLD STRUGGLE WITH CHALLENGES AROUND DRINKING OR ARE ON A PATH TO RECOVERY. WE’VE GOT YOUR BACK. IF YOU EVER FEEL ANY HESITATION TO ATTEND OUR EVENTS, LET US KNOW. WE’LL MAKE ANY REASONABLE ACCOMMODATION TO BE SURE OUR EVENTS ARE WELCOMING TO EVERYONE.